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            <title>When Video Becomes Default</title>
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            <description>&lt;p&gt;GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built genuinely mature video practices. This conversation makes that maturity visible, and unpacks what other companies in similar positions can take away.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/when-video-becomes-default"&gt;&lt;img src="http://video.twentythree.com/64968575/133577927/d3fb02a116dec7930d3843743f103a9b/standard/download-38-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <itunes:subtitle>GS1 and PwC aren't the first names that come to mind when you think "exciting video brand." GS1 runs the barcode standard; PwC is one of the Big Four. These are large, respected, traditionally serious organizations that have quietly built...</itunes:subtitle>
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